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multi-hyphenate
creative + strategist™️
⬇️
nice to meet you, I'm Allyssa 👋🏼
(you can call me Ally)
design.
I have 12+ years crafting, designing and when applicable, front-end coding visuals for demand gen landing pages, website rebrands, sales collateral, branding guidelines, tradeshow graphics, internal documentation, slide decks, social media, pitch decks, marketing campaigns, and employee swag.Whether it's creating a brand or following specific guidelines, I ensure cohesive and polished design that fits the client's needs.
strategy.
I pair design and aspects of product and content marketing to convey a brand's image using strategic messaging and on-brand visuals.I deliver strategies that factor in a company's employees, market, reputation, customer base, product and competition to ensure they are authentic to who they are. My focus is on social media, employer branding, internal communications, video content and in-person activations.
product marketing.
I deliver well-researched and differentiated, persona-focused positioning, strategy and messaging for B2B and B2C products and offerings with a focus on SaaS.I'm highly focused on providing sales enablement, product strategy, analyst presentations, pricing strategy, case studies, competitive intel, product launch materials, and more to internal and external stakeholders across the pre and post sales process.
product-minded, creatively driven.
As a product manager, I gain deep understanding of the customer experience, identify and fill product gaps, prioritize stakeholder asks and the product roadmap, and generate new ideas that improve customer experience and drive user retention and growth.I define user stories and create a clean and attainable product backlog within a very-well organized Jira Board (custom statuses anyone?). I collaborate (and sometimes design if needed) with designers in Figma and include highly detailed product requirements in Jira tickets for engineers to work from. I maintain or implement product process and strategy using agile methodology based on a 2-week or 1-month sprint schedule.
🧰 Product Toolkit: Jira, Visor, Slack, FullStory, Launch Darkly, Pendo, Amplitude
SaaS Dashboard Reporting Feature
Gifting Collections Feature
SaaS Gifting Marketplace
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portfolio.
words.
design.
more specific examples upon request, including but not limited to: decks, branding guidelines, websites, and collateral.
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podcasts
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testimonials
Looking for top-notch talent at the intersection of marketing & product? I highly recommend connecting with Allyssa for a chat.With powerhouse drive, great attitude, and strong track record of measurable results, talent like this isn't available every day.
Daniel Snow, CTO at Litesport, prev FormLabs
If you need a product marketer or want a consultant to help you gut check your product marketing, Allyssa is IT. 🏆
Brendan Hufford, Founder at Growth Sprints
portfolio • podcasts • testimonials • about • contact
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about me
I'm Allyssa.
11+ years in Series A and B companies whilst freelancing across DTC, music, and SMB.I have worked as a designer, marketing IC (individual contributor) and leader, product leader, and product marketing IC and leader. My industry experience spans across MarTech, DevOps, finance tech, sales tech, health tech, PLM, technology/IT, and cyber security.I've done a little bit of everything because I genuinely love learning new things and expanding my skillset.Yes, I'm a Virgo Moon.From the written word to visuals or a combination of the two – that's where I thrive.In short: combining design & product marketing to deliver stories, products, and experiences that drive growth 📈 and boost retention 🤝 is kinda my thing.
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let's work together
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product case study
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This is State Champs
We want a safe place for folks to come and enjoy a great cup of coffee and sports. A place like this has never existed and we are excited to bring that to our community.We will have amazing coffee, a warm inclusive atmosphere, special events, and sports on TV.This is State Champs.
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